Roy Jonathans


Roy Jonathans is a creative director, choreographer, performance coach, dance trainer and a former dancer.


In his teens he worked as a Streetdance teacher and won numerous national and European championships with his own dance team. His style can best be described as ‘Urban Pop’, a fusion of pop music with hip hop elements. At the Lucia Marthas dance academy he is trained as a professional dancer and in addition he travelled several times to America to enrich his dance skills. He also went to India to obtain a certificate in Bollywood-dance.


After his study Roy’s introduction to the dance world was quite successful. As an allround dancer he was asked for various jobs. In 2004 he started Dutch Dance Agency to establish himself as a choreographer. In that same year Roy became one of the head teachers at Albeda Dans College. In 2008 he was promoted to artistic director of their annual theatre shows. A year later Roy was introduced as a choreographer on TV when he worked on the first Dutch season of ‘So You Think You Can Dance’.


Nowadays Roy choreographs for artists like Afrojack and Sharon Doorson, companies such as McDonald’s and T-Mobile. He is the creative force behind the spectacular Villa Thalia dinner shows. In 2013 Roy was appointed as the resident creative for Asics in Europe. He creates product presentations in the form of a dance fashion show, in which he connects choreography with other artistic aspects like music, visuals, light and stage design.

The shows are presented in several countries and Roy even went three weeks to Rio for the Summer Olympics, where Asics presented branded shows at Ipanema beach. He also hosted a private yoga-workshop for key accounts clients, right under the world-famous statue of Jesus.